Amazon Seller Central Business Value
Amazon Seller Central Seller Fulfilled Prime
Section 3: Seller Fulfilled Prime Shipping Templates
Setting up a new Shipping Template for Seller Fulfilled Prime SKUs
• Now that we have our ASINs created and assigned as Seller Fulfilled or Fulfilled by Merchant, we can now move onto the Shipping Templates that we end up assigning our Seller Fulfilled SKUs to as per the previous section.
• In this video, we will look at creating a Seller Fulfilled Prime Shipping Template from scratch.
• In order to do this, select “Shipping Settings” from the Drop-Down Menu of the “Settings” Tab in the top right-hand side of your Seller Central Dashboard.
• On the next page, click “Create New Shipping Template”.
• You may have the option to choose Templates such as:
* Template A if your Merchant Fulfilled SKU weighs less than 16oz.
* Template B if your Merchant Fulfilled SKU weighs more than 16oz.
o Note that these templates were created with the premise that no side of your shipping package should be more than 12 inches and should not weight more than 70lbs.
• In the Pop-Up Window, click the “Create a New Shipping Template” button at the top, or choose to select which Template you would like to copy from the Drop-Down Menu provided below this.
• If you are creating a shipping template for the very first time, click the “Create a New Shipping Template” button and then click the “Ok” button.
• Proceed to follow the steps for creating your new template by inserting the relevant information beneath each of the following sections:
* Shipping Template Name; – We would recommend naming this template something like “Prime” or “Seller Fulfilled Prime” so that you will recognize it immediately as your Seller Fulfilled Prime Shipping Template
* Rate Model;
* Shipping Region Automation, which can be on or off and, if on, you would need to select which warehouse these items are automatically shipped from in the Pop-Up Window that appears;
* Prime Settings, which must be selected and you would need to select which warehouse these items are automatically shipped from in the Pop-Up Window that appears;
* Shipping Options, Regions and Rates, and here you can choose “Free Shipping by selecting the “Free Economy” option, the Address Type, your transit time, and even add more regions or states by clicking the “Add New Shipping Rule” button and selecting these areas from the Pop-Up Window provided.
* You can also edit your shipping rates, transit times and Address Types for “Standard Shipping”, “Expedited Shipping”, “Two-Day Delivery” and “One-Day Shipping”, all with the option to add more regions or states to the rule.
* You can also opt for “International Shipping Options” if applicable.
* It is important to ensure that you use the below settings for your Seller-Fulfilled Prime Shipping Template when filling out the above fields:
* Free Shipping for Same-Day – Select Cities in the Continental US (0-1 Business Days);
* Free Shipping for Two-Day – Continental US (2-3 Business Days);
* Free Shipping for Standard – Continental US (3-5 Business Days);
* Free Shipping for Standard – Alaska, Hawaii, Puerto Rico (4-8 Business Days);
* Seller Set Rates for Shipping for Standard – US Protectorates, APO/FPO (2-28 Business Days);
* Free Shipping for Free Economy: (3-10 Business Days);
• Prime customers expect to receive a differentiated level of service as part of their membership, so Two-Day Shipping and Same-Day Delivery should not be free for non-Prime members.
• On Prime-enabled shipping templates, Two-Day Shipping options are only available for Prime-enabled regions.
• Regions that are not configured for Prime shipping benefits can’t be enabled for Two-Day Shipping.
• Non-Prime regions in the continental United States are still required to offer free Standard Shipping.
• Seller Fulfilled Prime orders with Two-Day Delivery have a two-business day promise, which means orders placed before your cut-off time on Friday will be promised to arrive the following Tuesday.
• Note that these shipping and delivering options will differ slightly between marketplaces as the above refers to US Seller Fulfilled Prime Settings.
• When you are done completing all of the fields in your brand new Seller Fulfilled Prime Shipping Template, click the “Save” button at the bottom of the page to save and create your new shipping template.
Editing an Existing Shipping Template for Seller Fulfilled Prime SKUs
• Say you already have a suitable Shipping Template for your Seller Fulfilled Prime ASINs but you just need to make sure that Prime is set up correctly on.
• Well, in order to edit an existing Shipping Template with the correct Prime settings, select “Shipping Settings” from the Drop-Down Menu of the “Settings” Tab in the top right-hand side of your Seller Central Dashboard.
• On the next page, from the Shipping Templates List, click the template you want to enable for shipping of Seller Fulfilled Prime items.
• On the top-right side, click the “Edit Template” link.
• Then, on your Shipping Template, locate and click “enable Prime Delivery”.
• Select your Shipping address and Preferred carriers in the pop-up window and note that you have to select a Preferred carrier to enable the “Next” button.
• Select the “Ship services for Standard shipping”, “Two-Day” and “One-Day” delivery based on the shipping services coverage.
• Clicking the “Save” button.
• Your shipping template is now modified with regional settings for Seller Fulfilled Prime.
• Check the settings and enter any shipping rates for non-Prime customers according to the guidelines provided in our previous video and then click the “Save” button.
Setting up Return Settings for Seller Fulfilled Prime SKUs
• Right, now you are nearly ready to start fulfilling customers’ orders yourself via the Prime Program.
• However, since you’re shipping your products now and not Amazon, you will now also be responsible for any returns since not all customers are always one hundred percent happy with their purchases.
• Therefore, you would need to set up some guidelines or settings to deal with these returns and here’s how you would do it.
• Select “Return Settings” from the Drop-Down Menu of the “Settings” Tab in the top right-hand side of your Seller Central Dashboard.
• On the next page, under the “General Settings” tab, select whether you would like to receive return request emails with links to authorize, close or reply.
• Select your “Default Automated Return Rules” as preferred by yourself.
• Select whether you would like yourself or Amazon to create a mailing label for the return.
• Select your “Shipping Carrier” from the Drop-Down Menu provided.
• Select whether you or Amazon will be supplying the Return Merchandise Authorization Number.
• Type your “Return Instructions” email response in the text box available below.
• Click the “Save Settings” button at the bottom of the page.
• Next click the “Return Address Settings” link at the top of the page and complete your address details for the returns.
• Click the “Save Settings” button at the bottom of the page.
Setting up the Returns Policy for your Seller Fulfilled Prime Orders
• One last thing to consider is informing your customers what the policy is for returns, especially if you are accepting returns.
• So, in order to let your customers know what your policy is on returns, select “Your Info & Policies” from the Drop-Down Menu of the “Settings” Tab in the top right-hand side of your Seller Central Dashboard.
• On the next page, click the “About Seller” tab.
• On the following page, add your policy on returns to the wording already there in the text box provided.
• An example of what your policy could be might read something along the lines of the following: “My return policy for Seller Fulfilled Prime items (where you see the “Shipped by STORE Name”) is 14 days from the date your product was delivered.
• Products returned in unsellable condition will not be refunded.
• Products returned in sellable condition will receive a full refund.”
• Click the “Save” button once done.