Amazon Vendor Central Business Value
Amazon Vendor Central Promotions, Coupons and Deals
Section 6: Promo Codes
Cheat Sheet
How to Create a Promo Code
• In order to create a Promo Code, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
• On the next page, click the “Start a New Campaign” button on the top right side of the page. On the following page, click the “Create a Promo Code” button to the right side of the “Promo Code” block.
• On the following page, select your “Vendor Code” from the Drop-Down Menu supplied as well as your “Billing Contact”.
• Choose your Start and End Dates for your campaign in the relevant box below, knowing that the Promo Code runs for up to 120 days at a time.
• Enter your product discount either as a percentage or monetary value and then select your budget, that is, the total amount that you’re willing to fund in customer discounts.
• For example, if you offer a $10 promo code and your promotional budget is $2,000, then your promo code can be redeemed up to 200 times before the promotion ends.
• Due to system latency, your budget may be exceeded if your items sell unusually fast. You’re responsible for the discounts on all units sold.
• Below these fields is an option for you to share your promo code with Amazon Influencers and Associates as well, or not.
• Select whichever you prefer for your campaign.
• The block below then allows you to choose how many redemptions per customer you would like to select, that is, one unit in one order, unlimited units in one order or unlimited units in unlimited orders.
• The final field is where you enter your Promo Code, which can consist of any alpha-numerical values you choose.
• You can then choose to add your products to your campaign in one of two ways:
* Option 1: Enter the ASINs you wish to create Promo Codes for in the “Refine by” box to the left of the page. Click the “Add” Button alongside the ASINs you searched for as they appear in the blocks to the left of the “Refine by” section. Note that the minimum discount you can offer on a Promo Code is 5%. You will notice that, as you enter your discount value, Amazon gives you a cost breakdown under the product, that is, your cost to Amazon and the current retail cost on the Amazon Marketplace.
* Option 2: You can add products by clicking the “Add” Button alongside the ASINs as they appear on the left side of the page, including those that appear as eligible, which you can also select all by simply clicking the “Add X Eligible Products on this Page” button. Note that the minimum discount you can offer on a Promo Code is 5%. You will notice that, as you enter your discount value, Amazon gives you a cost breakdown under the product, that is, your cost to Amazon and the current retail cost on the Amazon Marketplace.
• Note that for both of the above options, you will be notified if this ASIN is not suitable by a message appearing in a block to the right of the ASIN that says, “No Retail Offer”.
• Once you have completed adding your products, click on the button to the top right of the page that says, “Continue to Next Step”.
• Here you can review your Promo Code Promotion and choose to edit it further by clicking the “Edit Promotion Details” button or finalise the promotion by clicking the “Submit Promotion” button.
• Amazon will review your submitted campaign, and if approved, will send you an agreement to accept which we will go through in the Billing video of this section.
How to Edit a Promo Code
• It is important to note that you cannot edit a Promo Code Promotion Campaign once it has started and you cannot edit a campaign once it has finished so this video only pertains to Promo Code Campaigns that have not yet started.
• In order to edit a Promo Code, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
• On the next page, use the “Refine By” filter section on the left of the page to search for your “Promo Codes” Campaigns and select “Promo Code” from the “Promotion Type” Drop-Down Menu.
• In the table to the right, locate the Promo Code Campaign you wish to edit and click on the “Promotion Details” link in the top right-hand corner of the Campaign Block.
• On the Promo Code Promotion Campaign page, click on the button to the right of the page that says, “Edit Promotion”.
• Here you can amend your Promo Code by adding more products, changing your discount value or remove products from the campaign.
• Once you are happy with your amendments, click the “Continue to next step” button in the top right-hand side of the page to review and submit your amended campaign as per the steps mentioned in the previous video when creating your Promo Code promotion.
How to Cancel a Promo Code
• You can cancel Promo Code Promotion Campaigns that have yet to run or have already started running but can obviously not cancel Promo Code Promotion Campaigns that have ended.
• In order to cancel a Promo Code, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
• On the next page, use the “Refine By” filter section on the left of the page to search for your “Promo Codes” Campaigns and select “Promo Code” from the “Promotion Type” Drop-Down Menu.
• In the table to the right, locate the Promo Code Campaign you wish to cancel and click on the “Promotion Details” link in the top right-hand corner of the Campaign Block.
• On the Promo Code Promotion Campaign page, click on the button to the right of the page that says, “Cancel Promotion”.
• A Pop-Up Window will appear where you have the option to cancel your cancel request by clicking the “Don’t cancel promotion” button or approve it by clicking the “Cancel Promotion” button.
Viewing Promo Code Results and Metrics
• To view the results and metrics of your Promo Code Promotions Campaigns, for those that have started as well as for those that have ended, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
• On the next page, use the “Refine By” filter section on the left of the page to search for your “Promo Codes” Campaigns and select “Promo Code” from the “Promotion Type” Drop-Down Menu.
• In the table to the right, locate the Promo Code Campaign you wish to view the results and metrics of.
• These results will be shown in the Promo Code Campaign block under the headings to the bottom right of the block, “Units Sold” and “Revenue”.
• Should you wish to download this report, click on the “Promotion Details” link in the top right-hand corner of the Campaign Block.
• At the top of the Promo Code Promotion Campaign page, you will again see the results and metrics of “Units Sold”and “Revenue” but there will now be a button to the right of these results saying: “Download Report” with a date the report was last updated beneath it so that you can see the relevancy of the data within.
• The Report, once opened, will give you the same results as displayed on the Campaign page along with the ASINs on the campaign, the campaign name, start
and end date, et cetera.
• You can then use this report to analyse the promotion as needed.
How Promo Codes are Billed
• With each Promo Code that you create and submit, you will be presented with a Funding Agreement, which outlines how you will be billed for the Promotion which you will be required to accept in order for your Promo Code Campaign to go live.
• To locate the Funding Agreement, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
• On the next page, use the “Refine By” filter section on the left of the page to search for your “Promo Codes” Campaigns and select “Promo Code” from the “Promotion Type” Drop-Down Menu.
• In the table to the right, locate the Promo Code Campaign you wish to view the agreement and billing invoices for and click on the “Promotion Details” link in the top right-hand corner of the Campaign Block.
• In the “Promotion Details” table, there will be a clickable link to the right of the Field “Funding Agreement”.
• This clickable link is the number of your agreement for reconciliation and recognition thereof when reconciling your deductions from your payment remittances from Amazon.
• Click on this link.
• You will be taken to the “Co-Op” page where you can download the invoices for this promotion by clicking the “View Invoices” link to the right of the agreement.
• On the next table, you will be able to download your invoice as a PDF or excel and download the backup report explaining the invoice.
• The Backup report will give a rebate value per line item which is as per the Agreement and so is easily calculable when reconciling the Backup Report and the invoice against the agreement and your Metrics mentioned in the previous video.
• To view the agreement again, click the “See your Co-Op Agreements” button at the top right side of the Co-Op Page (which can also be located from the Drop-Down Menu of the “Payments” tab on the top menu of Vendor Central).
• On the next page, select the “Accepted/Rejected” tab at the top of the page to view all your agreements.
• From the table provided, locate your Funding Agreement Number and click on the Title Link to open the Agreement.
• You are also then able to print this agreement for your reconciliation file by clicking the “print” button at the bottom of the Agreement Pop-Up.
• This Agreement will show you the Promo Code for this Campaign.
• In this instance, the per unit discount is $3.01 for the ASIN in the Campaign.
• Going back to our Backup reports, you can easily work out that the rebate is indeed $3.01 per unit sold.
• The “Units Sold” on your Backup Reports is 3 units and the total rebate you are responsible for is $9.03.
• Your invoice also says the Promo Code and the total rebate due is $9.03.
• Most of these Agreements and invoices are deducted from Payments that Amazon makes to you for the Purchase Orders they place with you.