Optimizing Content for Mobile Shopping
Transcription
It is no surprise that your listings will render different on your desktop vs your mobile device. These days, shoppers are using mobile more than ever. According to vertail analytics Amazon’s mobile app is the most popular shopping app and not just by a small margin. Amazon’s monthly reach is a whopping 86% compared to 53% for the second place by Walmart.
show moreIf you aren’t optimizing your content for mobile, you are hurting yourself by falling behind.
There are a couple of key changes when viewing Amazon listings on desktop vs mobile, we will go deep into all of these differences, but for now we’ll keep things high level. Let’s start by looking at an example of a listing on desktop vs mobile. The obvious difference is the amount of screen real estate.
Since the mobile view is condensed to a portrait view versus a landscape orientation. Amazon has had to make some decisions on the hierarchy of information. The listing images are the primary read on mobile. Swiping to view photos is quick, but also very easy to skip information, especially if the message is not overtly clear.
The next key difference is how variations render on mobile view and the current example that we are looking at, we can see that on the desktop view, the variations come in the form of swatch images that are all laid out at the same time in two rows.
On the mobile view, we have an interactive button that lets us know how many color offerings there are. You have to physically click the variation button to be able to swipe through the different variations. This makes it easy to skip past the color. If the shopper doesn’t immediately find what they’re looking for.