Fundamentals of creating Amazon Content: live course
Working with content on Amazon can be incredibly frustrating. Non-intuitive interfaces, platform restrictions and a lack of proper preview mechanisms all lead to an often difficult experience.
This course will teach you how to access, understand & build your brand’s content across several of Amazon 1P/3P platforms. The course is applicable to both 1P Vendors & 3P Sellers.
Note: this is not a graphic design course. It’s a how-to course for understanding, building & displaying your content on Amazon.
After just 4 sessions, you’ll be able to
- Identify & update Amazon core content (Product Listings).
- Understand how to access & create Amazon A+ Content.
- Understand how to access & create Amazon Enhanced Brand Content (EBC).
- Build your brand’s Amazon Storefront.
- Carry out basic content optimization via both Vendor & Seller Central.
This live course starts on Wednesday, January 9th, 2019.
This course is right for you if…
- Your brand is currently operating, or evaluating, a wholesale (1P Vendor) or direct marketplace (3P Seller Central) relationship with Amazon
- You manage a team or brand that is responsible for building out content/listings on Amazon’s 1P/3P platforms.
- You will be responsible for creating Core / A+ / EBC or Storefront content yourself and need to get started.
- You want to begin taking back your brand’s underwhelming presence that was constructed ad hoc via third party sellers & distributors.
Essentially, this course is for anybody who wants to begin taking their brand’s content presence on Amazon from bland generic listings to enhanced content & Storefront.
This course is NOT for you if…
- Your brand does not, and will not, sell on any of Amazon’s 1P/3P platforms.
- You’re already deeply familiar with Amazon’s content platforms & tools.
- You cannot attend the Live classroom times [9am PST / 12pm EST / 5pm UK].
Amazowl is a global Amazon training, marketing and software company.
Our Amazon consulting teams operate on the front lines of Amazon for some of the largest brands in the world, therefore it is paramount that our teams stay on the bleeding-edge of developments in every aspect of Amazon’s ecosystem.
That constantly up-to-date knowledge is consistently added to our living, breathing on-demand training courses, meaning that your in-house team remains up to date also.
While Amazon.com is our primary marketplace, we also provide turnkey consulting services & software for Amazon Canada, Mexico, UK, Germany, France, Spain, Italy, Australia, India & Japan.
In just 4 sessions, you’ll be able to:
- Understand & update the core Amazon 1P/3P Product Listing content.
- Access, build & publish Amazon A+ Content.
- Access, build & publish Amazon Enhanced Brand Content (EBC).
- Develop your brand’s content beachhead via an Amazon Storefront (Store).
Your 4-week live class schedule:
Each live class is 90 minutes, Wednesdays at 9am PST / 12pm EST / 5pm UK.
Class recordings are available for 30 days. Live attendees have the additional opportunity to take part in Q&A.
FUNDAMENTALS OF CREATING AMAZON CONTENT
Amazon CORE Content (Vendor/Seller Central Product Listings)
The core structure of what makes for compelling & converting Amazon Product listings. From hi-resolution image and product features to mobile device considerations. We also examine the basic optimization components that are available.
Amazon A+ Content (1P Vendor Central)
Enhanced copy, images & video via 1P Vendor A+ Content.
Amazon Enhanced Brand Content (EBC – 3P Seller Central)
Enhanced copy, images & video via 1P Seller Enhanced Brand Content (EBC).
Amazon Storefronts (Stores)
Develop your brand’s content beachhead via an Amazon Storefront (Store).
- 4 live classes with Amazowl’s head of content and your peers.
- Discounts on our video library of Amazon training courses for in-house teams.