Amazon recently announced a critical change to their policy on Seller information. US-based third party sellers are now mandated to share the name of their business entity which will be displayed on their seller profile page. The name and address of individual sellers will also be displayed. The reason behind this policy change The … [Read more...]
How to Write a Product Description – Step by Step
Your product listing copy can make or break your Amazon business. Think about it - small conversion oriented optimizations can result in thousands or even hundreds of thousands of dollars in sales over the product’s lifespan that would have otherwise been lost. As such it is critical that your listings are well optimized, which results in better … [Read more...]
How to Add a Brand Story to Your Listings
Of all the brands that bombard us, only a few stand out, and even fewer are remembered. One of the keys to boosting your brand’s memorability is having a strong story. Amazon makes it easy to share your product’s narrative in all your listings via the brand story section. Placed just above the A+ content, you get a chance to win the hearts of your … [Read more...]
How to Use the New Tall Product Grid Option in Stores
The product grid in Amazon Stores allows sellers to display four plus products in a full-width grid layout. Traditionally, the grid allowed images with square aspect ratios only. This forced sellers to downscale their taller product images to fit, often resulting in a suboptimal display. In the fashion category, for example, models are typically … [Read more...]
Amazon Store Hyperlink – More Traffic for your Store
If you’ve been paying attention, you may have noticed a small change in some Amazon Stores links earlier this year. By store link, we’re referring to the brand name link on every product listing page just beneath the product title. Whereas in the past store links consisted of the mere brand name, some links now read “Visit the [Brand] store”. … [Read more...]