For a long time, Amazon Brand Stores have been used to establish a brand's presence as they are the nerve center for connecting with customers. In order to succeed amidst the competition, it is critical to effectively showcase your brand.To this end, Amazon has added a new feature that needs to be on your radar - Shoppable Images! Amazon … [Read more...]
Advertisers Gain Access to the Buying Behavior of Amazon’s 100MM+ Shoppers
Amazon Product Sampling ProgramFree samples from Amazon? No costs, no gimmicks, or commitments required by customers who receive free samples unexpectedly in the mail. It sounds too good to be true. Or is it?Amazon Product Sampling ProgramAmazon has created the Amazon Product Sampling program that allows brands to use … [Read more...]
Amazon Doubles Down on Home Shopping
Amazon’s long term approach to enhancing the customer experience just took another spin. Amazon recently launched Amazon Live, a home shopping channel that streams live product demonstrations on their website. Move over HSN and QVC, Amazon has quietly reentered this shopping field and hasn’t stopped there. Amazon Live Creator, an app built for the … [Read more...]
Amazon’s Global Growth Threatened as India Regulates E-commerce
Amazon’s plan for international expansion in India hit a short-term snafu. The Indian government recently passed new e-commerce rules to aid local retailers from the potential effects of Amazon’s deep pockets. Cited as an important emerging growth market, Amazon has committed to invest over $5.5 billion in India and expand into a region perceived … [Read more...]
Brexit: Amazon urges Sellers to consider EU fulfillment
Brexit. We’ve seen the unusual word splashed across news feeds, twitter posts, web pages—virtually everywhere—but what does Brexit really mean? Well, Brexit is the combination of two words, “Br” from Britain and “exit”. In essence, it means that Britain is leaving the EU. And without a supplemental deal to ease distribution roadblocks, UK … [Read more...]