Why you should automate your Vendor Central business Managing your vendor central business through its self-service tools can be daunting. Fortunately, Amazon offers a range of API (Application Programming Interface) options that allows a degree of automation and thus has the potential to make your business easier to manage, especially as you … [Read more...]
Custom source tag optimizations for Amazon Stores
When analyzing your brand's Amazon store traffic one key metric is the amount of traffic coming to your store and where it is coming from. It is particularly useful to categorize by source of traffic. This data can then inform the focus of your marketing efforts. Tracking your KPIs is the first step to improving them. This basic … [Read more...]
New feature in Amazon Brand Store – Shoppable Images
For a long time, Amazon Brand Stores have been used to establish a brand's presence as they are the nerve center for connecting with customers. In order to succeed amidst the competition, it is critical to effectively showcase your brand. To this end, Amazon has added a new feature that needs to be on your radar - Shoppable Images! Amazon … [Read more...]
Advertisers Gain Access to the Buying Behavior of Amazon’s 100MM+ Shoppers
Amazon Product Sampling Program Free samples from Amazon? No costs, no gimmicks, or commitments required by customers who receive free samples unexpectedly in the mail. It sounds too good to be true. Or is it? Amazon Product Sampling Program Amazon has created the Amazon Product Sampling program that allows brands to use … [Read more...]
Amazon Doubles Down on Home Shopping
Amazon’s long term approach to enhancing the customer experience just took another spin. Amazon recently launched Amazon Live, a home shopping channel that streams live product demonstrations on their website. Move over HSN and QVC, Amazon has quietly reentered this shopping field and hasn’t stopped there. Amazon Live Creator, an app built for the … [Read more...]