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Common Pitfalls to Avoid a Rejection

September 18, 2021 By Amazowl Team

Build & utilize a winning Amazon Brand Store How to Stay On Top of Your Store Project Status Common Pitfalls to Avoid a Rejection

Amazon Store

Transcription

There are a couple of surefire ways to get your store rejected. We’re going to go over some common pitfalls for rejected pages and how to avoid them unsupported or exaggerated claims. Number one way to get a rejected page is through the use of a sub purlative or claim without the inclusion of evidence.

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For example, you can’t say something like bestseller in the United States without mentioning a credible independent source. If you have a brand partnership, you must indicate the year that that partnership began. Amazon takes this seriously and will reject any unsupported claim. So make sure you craft your copy carefully contact information.

Any contact info, including your website. URL is strictly prohibited. That means no phone numbers, email or physical addresses, as well as links to sites outside of Amazon. Even if you include your website URL at the end of a video, you’ll still get a rejection notice social media buttons to follow the brand on Facebook, Twitter, et cetera are permitted.

However, Time sensitive promotions, any kind of promotional copies, such as sales discounts or deals are not allowed, implying a promotion. We’ll get your page rejected. What is allowed is using the stores, feature deals, widget, any ACE in the head as a current deal of the day, lightning deal or ACE and best deal applied to it will automatically show up in the future deals pages.

On a feature deals page, you are not allowed to use promotional copy intended to imply urgency such as today only, or by now statements, you must also avoid any references to specific pricing or discounts such as saying 20% off.

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