Pitfalls that Jeopardize the Success of your Store
• Your Store is Too Basic
A store that is too basic feels incomplete.This is your chance to fully display your brand in a space that is completely yours, distraction free. The most common mistake is to simply create a store that is just a product grid of all your products. This is missed opprotunity and doesn’t offer any more than a brand without a store. In fact, if you don’t have a store and someone clicks on your brand byline, a product grid is exactly what you get automatically.
Use your store to display your brand. While Amazon is certainly not a place where you can showcase your brand. Amazon stores have plenty of space to highlight your products, discuss features and benefits, and share your brand story. There are so many different ways to lay-out your content that no 2 stores should look the same.
• Store with Poor Hierarchy
Hierarchy is a crucial to the success of your store. From the Home page of your store, it should be incredibly obvious where the shopper should focus their attention first. This is up to you and your team to decide. Take notes from your own website. Is it more imoportant to show your Brand or to Jump into features and benefits? Put yourself in the shopper’s shoes and help them find exactly what they are looking for.
• Your store Doesn’t Address customer Feedback
Since stores are ample in space, you can utilize them to address customer questions and concerns. It’s important to go through your product reviews and customer questions and to look for patterns. For example, if you sell carpets and repeatedly get returns because people buy rugs that are not properly sized, you can create a size guide that helps shoppers choose the right rug of their space.
• Use of Poor Quality images
Nothing hurts your credibility more than poor quality images. In today’s world of instant everything, we all expect high quality imagery with quick loading times. Images should be clear without any pixilation or distortion meaning the images was stretched. High quality images show that you are a serious and professional brand that is trustworthy.
• Types and Bad copywriting
Good copy takes a brand from good to great. Bad coy is forgettable and won’t lead to many conversions. Good copy speaks to your target audience. Bad copy tries to speak to everyone. Well written copy helps you position your brand. The power of your positioning is massive in a market place that offers any product with endless variations on price. If your copy is too general, simplistic, or contains errors, your positioning will ultimately be affected as a result.