Good copy takes a brand from good to great bad copy is forgettable and won’t lead to many conversions. Good copy. Speaks to your target audience, but bad copy tries to speak to everyone. And this example by Maxwell Scott, we see a quote from the founder as the main display image. The quote describes the company’s ethos and it instantly sets the tone for the rest of the store.show more
We get the sense that their products are premium and made with quality materials from this quote, paired with the image of behind it. Maxwell Scott positions themselves as a brand that has class, and it has a degree. The power of positioning is massive and a marketplace that offers any product with endless variations on price.
If you’re a copy is too general, simplistic or contains errors, your business, your name will ultimately be affected as a result.