Amazon’s Brand Registry
Amazon has always strived to make its marketplace convenient, vast, and serviceable its commitment to these principles has helped it grow tremendously in the last decade, that growth has also attracted millions of third party sellers attempting to latch onto the success of others ASINs. These sellers are normally vetted by Amazon through standard compliance requirements.show more
But some counter fitters, occasionally still slip through the cracks and start selling to stave off those unauthorized resales and assure consumers. They can shop with confidence. Amazon turn to brand gating. The goal of brand gating, which allows private labelers and brand manufacturers to control the list of resellers for their ASINs is to block unauthorized retailers from listing brands that have been officially gated.
This is how you go about getting your brand ungated, sign your brand up under Amazon’s brand registry. Get your brand trademarked under the United States patent and trademark office or similar in your country. This is a recommendation and provide Amazon with a list of ASINs to be gated through your brand registry account.
This is how you go about getting permission to sell a gated brand. Pay a non-refundable fee of up to 1,500 us dollars to get your brand approved. To keep selling on Amazon include a letter from the manufacturer saying you’re okayed to sell their items and send Amazon three separate or different purchase invoices for products from that manufacturer or distributor.