Amazon Brand’s Registry
Transcription
If you are a brand owner selling on Amazon, then you know that protecting your brand can be a full time. Job. Many brands are reluctant to sell their products on Amazon at all. For fear that their reputation will be tarnished by unscrupulous sellers. Even if you are not selling your brand on Amazon yourself, somebody else probably is.
show moreIt’s notoriously difficult to close off every route that can lead to your products being sold on Amazon. That’s why we recommend that all brands enroll in Amazon’s brand registry to protect their products from counterfeiters and to control the brand experience customers have on the world’s most popular eCommerce site.
Amazon’s brand registry is a program which identifies brand owners to Amazon. It helps brand owners protect their intellectual property and product content on Amazon. Brand registry has a dedicated team, which brand owners can contact to report intellectual property infringement, policy violations, listing issues, and technical issues, and also escalate previously submitted cases.
Brand registry also gives brand owners access to additional marketing programs, including enhanced brand content and Amazon storefront. Amazon has faced several lawsuits from brands claiming not enough was being done to prevent counterfeit products being sold along with other intellectual property violations.
It seems that brand registry was introduced to help stem the flow of counterfeit and intellectual property infringement issues on the site. It also moves some of the burden of policing violations from Amazon onto brand owners. Because brand registry identifies brand owners and their authorized resales. It also makes it easier for Amazon to begin enforcing their standards for brands selling in the Amazon store.
Under this new policy, Amazon is telling brands that they can no longer sell directly to customers through the Amazon marketplace. Instead, their only option is to sell items directly to Amazon retail as a vendor. Brand registry 1.0 offered brand owners control of listing content and a UPC exemption for their products.
Brand registry 2.0 offers listing content control, a dedicated internal team, a tool to monitor your brand on Amazon access to other marketing and authenticity programs and the ability to add agents who can also access the brand registry tools. These features help to stop competitors from changing listing content to hijack or sabotage your listings, make it easier to find and report intellectual property infringement.
Make it easier to retract incorrect intellectual property infringement claims, fix listing issues more quickly via dedicated team with more focused training than the seller support or catalog teams. And showcase your brand on Amazon using enhanced brand content and Amazon storefront. It’s a relatively comprehensive program for brand management on Amazon. Amazon’s internal brand registry team enable brands to submit intellectual property infringement, claims reports, marketplace violations, including not as described and product review manipulations.
Report listing issues, including incorrect information on detail pages, incorrect variations, and appealing, blocked listings, retract intellectual property infringement claims report technical issues, and escalate previously submitted cases have a look through Amazon’s report infringement form for the types of planes that Amazon will and will not force.
Specifically note that brand registry does not prevent other sellers from offering items for sale against listings that the brand owner has created or added images too. The other marketing and authenticity programs opened up by brand registry include enhanced brand content listings or your A+ pages.
Amazon storefront and Amazon’s transparency code program. Private label sellers can enroll in brand registry. As long as they meet the criteria. A private label is a brand and agents cannot enroll in brand registry on a brand’s behalf. The rights owner needs to accept the terms and conditions and enroll in brand registry themselves.
They can then add agents as representatives of their brand and give them access to the brand registry tools. Brand registry does not help brands control distribution of genuine products. Brand registry does not restrict who can and cannot sell your brand, nor does it help you to control unauthorized resellers term that anyone trying to sell you their services tell you different.