What Else Can Brand Registry Do

The brand registry team enforces intellectual property infringement and Amazon policy violations only. They do not help brands control distribution. However, if the gray market import differs in some way from the product usually sold in the country, you can do a test, buy to check, then reported as not as described.

Amazon will not enforce minimum advertised price or map. It’s another distribution issue outside the scope of brand registry as the brand owner, it’s up to you to control distribution and enforce map through your distributors and retailers. Amazon usually requires products sold on its marketplace to have jets such as UPCs.

In the past, being enrolled in brand registry provided an exemption from this for sellers or products without UPCs. Now you can apply for a UPC exemption with, or without brand registry. You will need a letter from the brand owner confirming that the products do not have a G-10 as well as a link to the product website or images of the products.

Brand registry does not prevent sellers from offering products of that brand brand registry protects the listing content, but it doesn’t restrict sellers from selling the product. There is however, a separate program of brand gating, which does restrict who can sell the brand. It’s an 4 season application process which can require supplier invoices and authorization data and a substantial fee.

We will look at brand gating a little further on in this course. Also, Amazon may ask for evidence that the products you sell are authentic, such as supplier invoices. This may also restrict your ability to sell the products. If you do not have invoices that meet Amazon’s strict criteria. Although, this is connected with product authenticity. It is not a result of a brand being enrolled in brand registry.