Fundamentals of Amazon content

1. An introduction to content for Vendors & Sellers

4 Topics | 1 Quiz

Course objectives and opening remarks

Panorama view, the backbone of Amazon Content

Revisions Questions

2.Research before you begin

7 Topics | 1 Quiz

Look at your current listing with a critical eye

Prioritize, gather your best selling points

Mining your reviews and FAQs for patterns

Analyze your competitors

Painting a Story

Revisions questions

7 Topics | 1 Quiz

Looking to Amazon Brands for Trends

Sports and Outdoor Example

Clothing Example

Health & Household Example

Room for Improvement

Revisions Questions

4. Product images from a technical perspective

12 Topics | 1 Quiz

Standard Images

360 Degree Images

IMAGE REQUIREMENTS

Product Images: minimum number

Main product image: requirements

Supporting product images: requirements

UPDATING IMAGES

Updating Images in Vendor Central

Updating images in Seller Central

REVISIONS QUESTIONS

5.Video that will win shoppers

8 Topics | 1 Quiz

What to include in your video

What not to include in your video, against Amazons guidelines

VIDEO REQUIREMENTS

Format & content requirements

UPDATING VIDEOS

Updating videos via Seller Central

Revisions Questions

6. Product variations, a closer look

13 Topics | 1 Quiz

What are Amazon variations?

Fundamentals of a variation relationship

Best practices for creating variations

Poor variations and how to avoid them

Advantages of variations – do variation listings increase sales?

How to maximize the impact of color swatches

Variation themes

How do I create variations for my product listing?

How do I create variations for my product listing

REVISIONS QUESTIONS

7. Style guides

4 Topics | 1 Quiz

Intro to style guides

Generating style guides via SC

Cheat Sheet: Style guides

REVISIONS QUESTIONS

8. Industry techniques that will give you the edge over competitors

8 Topics | 1 Quiz

Lifestyle imagery, closing the imagination gap

Image call-outs, telling a story

Charts, the nitty gritty

Perspective, showing scale

Win the search battle with persuasive images

REVISIONS QUESTIONS

9. Course Assessment Exam

1 Topic | 1 Quiz

Amazon Core Content Exam

Sports and Outdoor Example

Fundamentals of Amazon content 3.Case Studies Sports and Outdoor Example