Fundamental of Amazon content
Transcription
Next. We are looking at a ski jacket by camel sports. They do a good job of combining text call-outs with icons and illustrating selling points both quickly and effectively. In the fifth image, they use a popular technique of using a call-out arrow and a zoomed in portion of the product in order to highlight a specific feature.
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This is especially popular among clothing to show off details on that same topic of clothing products. Kimball sports uses a size label guide, which is especially helpful in order to avoid returns due to ill fitting clothing. Returning clothes is a pain for everyone. And so including a chart like this can reduce the risk of an unhappy customer and the loss sell.
One thing to note on this listing is that in their sixth image where they list activities, these icons feel vastly different from the icons we saw in their previous images. They stand out and provide a disconnect, which doesn’t help the customer’s perception of the brand as a whole, keep things like this in mind, and try to develop a consistent visual language among your listing images.