Fundamental of Amazon content
One customer experience when creating variations, the customer experience is crucial. The first thing to consider is if adding a variant enhances the customer experience or leaves room for possible confusion. You really do not want to confuse the browser as this will result in negative customer experience and possibly negative product reviews and feedback.show more
Not to mention any impact it may have on your brand’s reputation. For example, if you’re selling protein powder and one size comes to the free shaker, you may mention this in the bullet point. But what if the customer selects the size variant with the free shaker reads, the bullet points sees the shakers included and then decides to select a smaller size, but doesn’t reread the bullet points.
They may still be expecting our free shaker. All this information is accurate on the listing. You cannot assume the customer will reread the product information for every variant. If the customer then received the smaller size without the free shaker, they might then leave a negative review and return the item.
As you can see, in this example, there is a free shaker when you purchase one size and not when you purchase a smaller size, but these are all on the one listing by means of using variations. And if we take a closer look at the review, We can see that this is exactly what is happening. Negative reviews from customers thinking they’re getting a free shaker.
When in fact it is only included with the larger size to variation themes. When creating a variation, there are different themes you can select from these themes, vary by-product category and type the most common are size, Color, scent flavor, weight and pack size a product should naturally fall into one of the variation themes for that category.
If it doesn’t, you should question whether the product should really be a variation.
Three, no, and respect Amazon’s policies, as you are aware by now. Amazon has strict paws using guidelines when it comes to variations failure to meet these, and you put your listings and account at risk of suspension, don’t put your products at risk for the sake of making a additional few sales. Yes, indeed.
I hear you. Other sellers are doing this, but that doesn’t mean you should follow suit. If you want to have a longterm viable Amazon business. Play by the rules or at least as close to the rules as possible. Four, different categories have different rules. The formatting of variations differs across product categories.
This is not a style guides in some categories where a variation exists. The product content will be visible at the parent level. This includes titles, bullet points, product descriptions, and images. Even a plus pages must be created at the parent level. This means the product page content will not change when the customer selects a different variant.
In other categories, the content is visible on the product page at child level, meaning it changes when a variant is selected. This is a far cleaner experience for customers. If the content is visible only at the parent level, there’s more chance of creating confusion. If the product features vary across child skews. Five, test it, user experience and scope out the competition.
If you are a dubious, the first thing to do is test the user experience and ensure the variation does not cause any confusion. Then research the competition and see how they are using variations on their listings. How have they created them? What themes do they use? Is the customer experience enhanced or is there room for confusion?