Fundamental of Amazon content
There are three components to a parent child relationship. First is the parent listing the product listing as a non-viable entity use to relate child products. The listing displayed only in the seller Central’s search results. Amazon catalog uses the parent listing to establish relationships between the child product.show more
For example, if two dresses have the same parent, then they’re related and are considered child products, the pan product is the initial image displayed on search result pages. Remember you need a parent title, for example, in the automotive category, Amazon stipulates through their style guides. This is the format for parent titles in this category.
Parent dash brand plus model plus product package, title to Child products. These are buyable products related to each parent listing the child product is an instance of the parent product. You can have many child products that are related to one parent product. Each child varies in some way, for example, by style or by color.
The child products are the products that are related to each parent and display. When the variation is selected by the buyer. Now let’s remember variation titles for children. Let’s stick with the automotive category here. We see Amazon stipulate that all child titles must be in the format of child brand plus model plus product package, title, plus variation size plus variation color.
Third is variation theme. The relationship between the child and the parent, the variation theme defines have related products differ from each other, depending on the category chosen to list your products. Variation themes also vary. For example, in the clothing, accessories and luggage category, child products can differ from each other by size or color or package quantity.
And Child listings in the beauty category can different flavor, scent size, and color.