Next up is a beauty and personal care store. Unlike the other stores, we have seen this one wastes, no time getting right into the product listings. They use a simple image to dictate the categories of product, but then you just get a grid of products until the next category ODS. They are known for baby products.show more
And so people coming to those store don’t need much time coming through categories. This may be especially true. If they get a lot of repeat shoppers looking for the same products, it’s not until the bottom of the homepage. And so we get a large lifestyle image that tells a little bit of their brand story.
If we go back to the navigation. We’ll see that they utilize the section for a brand partnership that they have with Jessica Alba. At the top of the page, they use a great lifestyle image with brain patterns and a quote. This page does a great job balancing lifestyle imagery with product listings. They create a nice even balance the page and it is not over saturated.
It’s solely just products. Neutrogena takes a different approach using imagery all over the homepage. One strategy isn’t necessarily better than the other, but these are things you can test and play with. Their branding is simple and clear and they let the colors and products really stand out. We are seeing a little of similar things, such as call to actions on images, recommended products.
And a bestseller tile going to the light therapy page. We can see a full with video. One thing to note is that the video thumbnail is completely customizable, so you can put whatever you want on it. As long as it’s relevant to your video, overall, the Neutrogena store as well crafted, although a bit. Some lifestyle images are clean and simple, but others are crowded and confuse the hierarchy at the page.
Remember to always think in terms of hierarchy and guiding the flow of the user to where you want them to focus on the most.