Next. We are looking at a sports and outdoor store front for a water bottle company. This brand uses the above the fold space to announce a new logo with a brand video. They then jump into the categories and utilize the rest of the page. Discuss features and benefits. The homepage really shows of the Brand.show more
And gives the customer an idea of the brand while also offering useful categories to choose from it’s simple, clean and functional under specific bottle pages. We see the use of images as product tiles. Since all of the bottles for this brand are twisted into one image. You don’t get to see the color of each individual bottle.
So this brand created an image for each individual bottle color. So shoppers can quickly choose the specific color they would like to buy. It helps to really think about the shopper’s experience and adjust your content. Accordingly. The Fitbit store does a great job at keeping things really simple and unclear.
Each block of content is dedicated to a specific product, which makes things easy to digest the category pages contain beautiful videos that you can’t just help. But click on one thing to note is that if you’re going to add videos, it’s better to keep them short and sweet more often than not. You can’t expect a viewer to watch a four minute video on your.
Luckily once a video is done, you’re still in the store and you can simply scroll your way out. Each page uses the same exact formatting, which makes things easy on the eye and also keeps everything looking cohesive.